Who’s this for?

Team leaders, department heads, business owners or anyone interested in motivating a team.

What’s it about?

What motivates people? Why do people get up in the morning?

Daniel H Pink explores a few answers to this question before outlining his own theory: people are motivated when they have autonomy, when they’re striving for mastery, and when they are driven by a clear purpose.

He goes on to back this up with numerous examples of how each of these things have both individually and together created game-changing innovations and big successes.

Overall it’s a great read or, as I listened to the audiobook, a great listen.

Where can I find it?

You can find out where to buy the book on Daniel’s website.

Tom Parson

Written by our Founder & Client Services Director, Tom.

As a founder of Huddle Digital, Tom wanted to create an agency focused on people and building long lasting partnerships. These days, Tom oversees all client accounts and drives our marketing activity. Outside of Huddle, Tom has a passion for cooking, binging Netflix dramas and making music.

Read more by Tom