Who’s this for?
Anyone who has made a new year resolution to develop or break a habit.
What’s it about?
This is the book that brought scientific thinking about habit forming and breaking into the mainstream.
We all have good and bad habits, and this book outlines exactly how powerful habits are, where they come from and teaches us how to make and break habits new and old.
With specific examples in advertising and business, including the story of Febreze’s invention, award-winning New York Times business reporter Charles Duhigg covers habits both in personal lives and in business.
The narrative is engaging and, in particular, the audiobook is a great listen.
Anyone who has made a new year resolution or is otherwise interested in adjusting their habits would get great value from this book.
Where can I find it?
You can watch a bonus video on breaking habits, and find where to buy the book, on Charles’ website.