Who’s this for?

Anyone who has made a new year resolution to develop or break a habit.

What’s it about?

This is the book that brought scientific thinking about habit forming and breaking into the mainstream.

We all have good and bad habits, and this book outlines exactly how powerful habits are, where they come from and teaches us how to make and break habits new and old.

With specific examples in advertising and business, including the story of Febreze’s invention, award-winning New York Times business reporter Charles Duhigg covers habits both in personal lives and in business.

The narrative is engaging and, in particular, the audiobook is a great listen.

Anyone who has made a new year resolution or is otherwise interested in adjusting their habits would get great value from this book.

Where can I find it?

You can watch a bonus video on breaking habits, and find where to buy the book, on Charles’ website.

Tom Parson

Written by our Founder & Client Services Director, Tom.

As a founder of Huddle Digital, Tom wanted to create an agency focused on people and building long lasting partnerships. These days, Tom oversees all client accounts and drives our marketing activity. Outside of Huddle, Tom has a passion for cooking, binging Netflix dramas and making music.

Read more by Tom