Who’s this for?
Marketers, business owners and salespeople.
What’s it about?
Gone are the days of hard selling, brown-nosing sales reps relentless for their monthly quotas and pushy sales calls. Nobody wants to be sold to anymore.
In our modern age, the availability of information has shifted from the salesperson to the consumer. Whereas previously the salesperson “educated” consumers on their best options (impartially or not), consumers now have numerous ways to do their research ahead of time, making the stereotypical sales role redundant.
As consumers get more savvy to this, the role of a salesperson (or Business Development Manager, if you want to use three words instead of one) becomes more consultative, more about providing value from the get-go and investing in your prospects to build trust.
In Oversubscribed, Daniel Priestley outlines his approach to marketing and sales in the 21st century. Moving away from the hard outbound sales efforts and towards marketing and sales techniques that will bring potential customers inbound to you.
Where can I find it?
You can read the introduction to the book here, and order it from Amazon here.