An updated brand identity and online platform focusing on smooth navigation and user experience.
This project saw us building a brand new ecommerce website for an independently run business, Cameras4Cars.
The challenge was to provide Cameras4Cars with an updated online brand identity and website where they could gain traffic and promote their wide catalogue of products. With this in mind, we had to ensure the website became a strong source of revenue for the business.
We worked alongside Cameras4Cars to establish a brand that they were happy to use and then made this consistent throughout their design.
The purpose of the website is to showcase the multitude of products that the business has to offer. The products are organised into separate categories, making the user able to navigate efficiently round the site. The design predominantly focuses on visual aspects to improve user experience and easily provide information about the products.