It can be easy to get caught up in the day to day of running a business or department, and lose track of how customers perceive you from the outside. You may step back and realise that, actually, your digital channels no longer represent who you are, and technology has moved on without you, making your online presence fail to live up to your customers’ expectations.
Your competitors may be trailblazing online and you need to innovate to stay competitive, or your sector may not be taking advantage of online opportunities, and you have the rare opportunity to be the first.
There are many ways to re-engage customers that may be feeling uninspired by your brand, but digital channels specifically are rife with opportunities to inspire your customers in creative ways.
We wanted to engage more with our service users, find out what they needed from us, and explore the best ways we could deliver that to them.
Michael Palmer, Digital Marketing Manager – Manchester Digital
Maintain brand presence
In our modern economy consumer awareness, whether B2B or B2C, lives and dies online. You may be finding yourself hearing about your competitors’ websites more than your own, even among your own customers, who may be referring to their helpful resources, interesting research and industry opinion published online.