Design is so much more than producing a great looking website that stands up against your competitors. True design is working within the constraints of the business challenge to produce an end result that not only meets the needs of the project, but does so in a way that is efficient, simple and memorable.
Research is key to great web design. Understanding your target audience and the competitive landscape are crucial in building something that meets the user’s needs, while standing out in the crowd and delighting them in a way that makes them want to return time and time again.
On all of our design projects we undergo user research, create mockups and prototypes, and conduct user testing across a range of devices and use cases.